The power of a good visual isn’t just a scientifically well-documented phenomenon; it’s the whole reason our
industry exists. Indeed, our existence as a species is largely defined by our sense of sight. You can hear, read,
and think about anything at all, any concept, any object, or any person; but you’ll have a harder time
understanding it until you’ve seen it. Visual media, such as photography and video, are the closest that we can
come to experiencing life elsewhere without going there ourselves. When you add a photo to a website, you’re
not just adding pretty pixels. You’re offering your users a miniature experience to go along with whatever you’re
selling. The right photo can take a good design, and make it great. The right photo can be the solution to the itching in
the back of your brain that says, Something’s just missing. But it absolutely has to be the right photo..